Privacy Policy

In this privacy policy, you can read about how we process your personal data and what rights you have regarding your personal data.

The data controller for the processing of your personal data is: AB Dogman (b2b.dogman.se) 556493-9519 Bronsgatan 10, 265 39 Åstorp, Sweden

If you have any questions about the processing of your personal data or if you wish to exercise any of your rights, please contact us by email at [email protected] or call us at +46 42 442 22 00. Our postal address is AB Dogman, Bronsgatan 10, 265 39 Åstorp, Sweden.

What personal data do we collect and from where?

When you contact us (for example, when making a purchase, filling out a form, or visiting the website), we collect personal data about you. The collected data includes your name, personal identification number, address, email address, telephone number, membership number, purchase history, order history, usage history, IP address, and any information you provide to our customer service.

We collect your address from the population registry, or you can provide it yourself via our website.

Personal data from other sources

In addition to the personal data you provide to us directly or that we collect when you use our services or make purchases, we may also collect personal data from other sources. The table below lists which personal data we collect about you and from which sources we have obtained them.

Why do we process your personal data?

We process your personal data for the following purposes and on the following legal grounds:

Purchases

In order for you to be able to order products through our website, we must process your personal data.

Customer service matters

When you contact us, we strive to provide you with the best possible service. In order to handle your case, we must process your personal data.

Marketing and Communication

To offer you our latest campaigns and news, we may promote our products and send messages about us and our products through various channels, such as advertisements or social media. In order to market ourselves, we may sometimes need to process your personal data.

Remember, you always have the right to object to our marketing. You can do this directly via the unsubscribe link in the message we send or by contacting our customer service. If our marketing appears on social media, you can manage your preferences directly on the social media platform, such as through settings or by clicking on the post.

Membership in our customer club

If you become a member of our customer club, we process your personal data to ensure that we fulfill our obligations under the membership terms.

Your user experience

For us, your experience with our company and services is an important part of our offering. Therefore, we may process your personal data to make your experience more personalized or to facilitate the use of our services.

Competitions

Sometimes, we want to organize competitions and give our customers the opportunity to win great prizes. In connection with this, we process your personal data.

Improvement and development

To ensure that we can develop our business and stay at the forefront of our offerings, we may use personal data to create statistics and other documentation used to improve and develop our services, products, and technical systems.

Compliance with legal obligations

In certain cases, we may need to process personal data if we have specific legal obligations, such as when we discover defects in products. In such cases, we may need to process your personal data to communicate with you and ensure that we take responsibility for our products.

Prevention of abuse and crime

For your safety and ours, we process the security of our website. For this purpose, we may process your personal data.

Who can we disclose your personal data to?

Sometimes, we may need to share your data with other companies. These companies may either be data processors for us or independent data controllers for the processing. If they are data processors, they may only process your personal data according to our instructions.

Categories of companies that are data processors for us:

• Marketing service providers.
• Providers that help us customize our services based on user experiences.
• Provider of our e-commerce solution.

Categories of companies that are independent data controllers:

• Shipping companies.
• Payment solution partners.
• Social media platforms, such as Facebook or Instagram.
• Providers of analytics services, such as Google.
• Providers that help us customize our services based on user experiences.

When we use service providers, we may sometimes need to transfer your personal data to a country outside the EU/EEA. We will only transfer your personal data to a country outside the EU/EEA if there are adequate safeguards to ensure that your personal data is processed correctly.

To protect your personal data during transfer, we take all reasonable legal, technical, and organizational measures to ensure that the level of protection is the same as within the EU/EEA. If personal data is processed outside the EU/EEA, the protection level is ensured either by a decision from the European Commission that the relevant country guarantees an adequate level of protection or through the use of so-called appropriate safeguards. Examples of appropriate safeguards include approved codes of conduct in the recipient country, standard contractual clauses, binding corporate rules, or a decision by the European Commission that the country ensures an adequate level of protection (e.g., in the USA when the company has Privacy Shield certification).

Customer analysis

For certain purposes, we perform analyses and create documentation based on our customers' personal data. The purposes for which we do this are presented in the tables above.

Analyses and creation of documentation may lead to either segmentation of our customer database or an analysis of how you, as a customer, perceive our company as well as our services and products (in which case, we create a customer profile about you).

If we only segment our customer database, it means that we do not gather any additional customer data about you. The segmentation is aimed at gaining a better understanding of how different customer groups perceive our services and products. In these cases, we use limited customer data, such as purchase history and age. This is the case when we perform analyses and create documentation to evaluate, develop, and improve our services, products, systems, and parts of our marketing.

For other types of marketing, we use more personal data to tailor our offers specifically to you. Of course, we want you to be informed about benefits, offers, advertisements, and other tips that are relevant to you!

To ensure that you receive relevant content, we need to perform customer-specific analyses based on more personal data. This data may include how you use our websites and other digital channels (e.g., which pages and sections of pages you visited and which searches you performed), your purchase history and order history, your age, language and other technical settings, as well as location information from your mobile devices (e.g., your smartphone or tablet) or results from customer satisfaction or market surveys. We may also supplement our data with information from other sources (e.g., from other companies) to gain the best possible understanding of your interests and preferences.

We highly respect your privacy and do not wish to process your personal data for customer-specific analyses if it makes you uncomfortable. However, we hope that you appreciate the benefits, offers, and the personalized content we provide so much that you allow us to continue processing your personal data for these purposes.

If you would like us to stop performing customer-specific analyses, you can always object to our marketing to you as a customer (including customer-specific analyses, i.e., profiling).

Your rights

When we process your personal data, you have certain rights. Below is a description of what these rights are and what they entail.

Access to data

You have the right to receive information about how we process your personal data and to obtain a copy of the personal data we have collected about you.

Correction of data

You can request that incorrect or incomplete data be corrected.

Deletion of data

You have the right to request the deletion of your personal data in the following cases:

• The personal data is no longer necessary for the purposes for which it was collected or processed.
• You have withdrawn your consent to the processing of your personal data, and there is no other legal basis for the processing.
• You have objected to the processing of your personal data based on our legitimate interest, and your interest outweighs ours.
• We have processed the personal data unlawfully.
• The personal data must be deleted to comply with a legal obligation.

Restriction of personal data processing

You have the right to request the restriction of the processing of your personal data in the following cases:

• You dispute the accuracy of the personal data, which means that the processing is restricted while we can verify their accuracy.
• We have processed the personal data unlawfully, and you oppose the deletion of your personal data, instead requesting that their use be restricted.
• You need the personal data to establish, assert, or defend legal claims, but we no longer need the personal data for the purposes for which they were processed.
• You have objected to the processing of your personal data, and we have not yet determined whose legitimate interest outweighs the other.

Objection to personal data processing

You have the right to object to the processing of your personal data that we process based on our legitimate interest. The processing will cease unless we have a legitimate interest that outweighs your interest, or if we must continue the processing to comply with legal obligations.

Withdrawal of Consent

You have the right to withdraw your consent at any time. When you withdraw your consent, we will no longer collect new data about you for the purpose to which you had consented. However, we still have the right to process the data we collected about you before you withdrew your consent.

Right to Data Portability

Under certain conditions, you have the right to receive the personal data concerning you that you have provided to us, in a structured, commonly used, and machine-readable format, and you have the right to transmit this data to another data controller (data portability). The right to data portability applies when:

• The processing is based on your consent or a contract.
• The processing is carried out by automated means.

You have the right to have your personal data transferred directly from us to another data controller, if technically feasible.

Complaints

If you are dissatisfied with how we process your personal data, you can contact us or file a complaint with the supervisory authority.

Cookies

We use so-called cookies on our website. The data collected and analyzed through cookies is used to customize and improve our services, website content, offers, and advertisements for the visitor, as well as to enhance the security of the website.

In short, this works as follows: All data that persists between two page loads must be linked to a specific user in some way. This is done by storing a unique key in the user's browser. When the user loads a new page, the key is sent to the site, which allows us to determine whether the user is logged in, whether they have added anything to their shopping cart, and so on.

How to Block the Use of Cookies and What Happens If You Don't Accept Them?

If you do not accept cookies in your browser, many features on websites will not function properly. This is because the website treats each page load as if it were a new visitor.

If you do not accept cookies, your browser can be set to automatically reject the storage of cookies or to notify you each time a website requests to store a cookie. You can also use your browser to delete previously stored cookies. If you do not want your visit to our website to appear in Google Analytics statistics, you can install a browser add-on via this link: https://tools.google.com/dlpage/gaoptout

For more information, see the help pages in your browser. You can read more about cookies on the website of the Swedish Post and Telecom Authority.

Third-Party Cookies

We also use services from third parties that may use cookies. We work with, among others, Google and Kelkoo. If you arrive at our website from Kelkoo, cookies will be placed on your device (on the domain track.adform.net) to track usage and purchases on Dogman’s website. Google Analytics uses cookies to collect information about how visitors use our website. The information is collected anonymously and reports are generated on the number of visitors, the time spent on the site, and the pages visited. For more information about Google’s privacy policy, click the following link: www.google.com/intl/en/policies/privacy

You can choose in your browser settings not to accept third-party cookies.