About us
Dogman and friends began its e-commerce and retail chain in 2016, but has been engaged in pet products since 1965 under the Dogman brand.
Our retail chain has over 50 stores in Sweden, Norway, Finland, and Spain. At Dogman and friends, you will find everything you need for your pet! With a wide range of products and the best brands, we are the obvious choice for all animal lovers. We also offer services such as nail trimming, Trim & Spa, and an activity area where four-legged friends can play and try out fun toys.
In all our stores, pets are welcome, and we always offer their owners good coffee!
Our markets
Dogman is currently established in Sweden, Norway, Denmark, Finland, and Spain. Our range of products can be found in both specialty stores and grocery retail.
We are well established in all five countries, both with independent retailers and several established chains.
Partners and Supplier Brands
In our offering today, in addition to our own branded products, there is a wide range of other products.
As part of our strategy, we have chosen to collaborate with a number of national and international suppliers whose brands and items add extra value to our offering.
Our origin
Love for pets since 1965
Dogman has a long history with over 50 years of entrepreneurship focused on the well-being of pets. We started in a 40 square meter basement in Lund in 1965. For a few years, the business operated from eleven different basements before moving to Staffanstorp and later back to Lund. The founder, Hans Jerenäs, set the standard early on with "secure deliveries" and "high productivity," which is still relevant today.
In 2004, Dogman AS was established in Norway. Two years later, in 2006, Hans Jerenäs sold Dogman to the company's current owners, BrA Invest AB – a family-owned company of brothers Stefan, Kenneth, and Christer Andersson. That same year, Dogman ApS was also founded in Denmark.
As we grew, the need for larger and more suitable premises soon arose. In 2010, Dogman moved to a newly built office and a state-of-the-art high warehouse of 8,000 square meters in Åstorp, right next to the E4. Just two years later, the warehouse was expanded to 12,000 square meters to accommodate all products. In 2010, Dogman Oy was also founded in Finland. In 2011, Dogman acquired Jacson of Scandinavia, one of the oldest and leading wholesalers in equestrian sports in Sweden and the Nordic region. With the Jacson brand, we could also offer a carefully selected range for horses and riders.
Friends for life
Dogman Group
All our business areas and brands gathered under Dogman Group
Within Dogman Group, you will find brands such as Jacson, Shiro&Malou, Kennel Equip, and of course Dogman – one of the largest suppliers of pet products in the Nordic region. With a primary focus on a safe and happy everyday life for both pets and pet owners, the company continuously develops and expands. Through the retail concept Dogman&Friends, Dogman Group offers an even wider selection of brands and products, as well as services such as grooming and an activity-based playground for pets. As the name suggests, there is a strong focus on dogs, but Dogman Group's love for pets does not stop there. Cats, rabbits, small pets, fish, and reptiles also have their rightful place among the products – not to mention in the hearts of the employees.
